Revista - Jade Jagger for YOO project launches in Mumbai
YOO, the global design brand has announced the launch of their latest project, Lodha Fiorenza, at Goregaon in Mumbai. Undertaken by Lodha Developers Ltd, one of Mumbai’s largest real estate developers, the project will be designed by ‘Jade Jagger for YOO’, and will be her first project in India.
Located in a prime position and combining both sweeping views and an assortment of unique amenities, the project is set to comprise 452 apartments which will offer a selection of two, three and four bedroom residences as well as grand duplex sky villas spread across four towers. With the tallest tower rising to a breathtaking height of 600ft, it will be one of the tallest buildings in India. Scheduled for completion in 2013, residents will enjoy facilities including a rooftop lounge, an observatory with stunning views of the Aarey colony and the Arabian Sea on the 52nd floor, as well as an infinity edge cantilevered swimming pool. In true YOO style, homes will be fitted with the highest specifications and include lighting and sound controls by iPad, German Poggenpohl kitchens, and Italian marble flooring.
Speaking at the launch in Mumbai, Jade Jagger, creative director of ‘Jade Jagger for YOO’ commented. “I am absolutely delighted to be partnering with Lodha to design Lodha Fiorenza. I have always been inspired by the vivid colours and exotic textures of India; it’s been a wonderful experience to incorporate them in the design of Lodha Fiorenza - a perfect balance between luxury and comfort.”
The residences are priced from 1.6 Crore to 15 Crore and will feature Jade Jagger for YOO’s trademark style of relaxed luxury in Luxo, a signature style created for Lodha Fiorenza. Blending India’s rich and varied tradition with unique cultural elements from across the world, the development is expected to provide residents with the finest elements of fashionable living.
R Karthik, Chief Marketing Officer at Lodha Developers also commented at the launch: “Our partnership with Jade Jagger for YOO is to cater to the Indian consumer’s appetite for an avant garde lifestyle, on a par with international standards.”
John Hitchcox, chairman of YOO, said of the development, “YOO is about inspiring, unique design that aims to help people live better. Lodha shares our passion for unique design, so we’re very excited for them to introduce Jade Jagger for YOO in Mumbai -a hip, vibrant and happening city and an ideal backdrop for the YOO way of living.”