YOO arrives in Dubai with The Atria

News - YOO arrives in Dubai with The Atria

Deyaar The Atria2
YOO, together with Deyaar, has announced the launch of The Atria, the first YOO Studio project in Dubai, located in the Business Bay district. The Atria is a twin-tower concept, spanning 1.25 million sq ft and featuring 219 residential units and 360 serviced apartments. Scheduled for completion in the first half of 2017, The Atria is designed to provide the unique experience of living by the bay, offering style and sophistication in its contemporary design.

Demand for well-provisioned serviced apartments is on the rise in Dubai. The emirate registered an 80% increase in occupancy rates in 2013, and is anticipated to welcome 25 million visitors around the time of Expo 2020. YOO is proud to be partnering with Deyaar Development PJSC, a customer-focused, trusted, leading developer and real estate services company, with in-depth market intelligence and property management expertise, headquartered in Dubai.

Atria marks Deyaar's foray into the hospitality sector, collaborating with YOO Studio. The design team at YOO will be responsible for delivering the 'branded residences' differentiator to the project through bespoke design concepts, which research has shown offers up to 60 percent more value than non-branded residences in Dubai. Deyaar's decision to develop hospitality offerings follows a call by Dubai's leadership for greater investment in developing realty solutions to serve the ever-increasing tourist footfall to the emirate.

Addressing a press conference, Saeed Al Qatami, Chief Executive Officer at Deyaar, said, “We are excited to announce this new project in Business Bay, an area in which we have consistently delivered some of our best developments. The Atria is the realisation of loads of planning and research, based on evolving trends in the local real-estate industry. The project is a creative production of two great brands, Deyaar and YOO, and we expect that it will appeal to end-users and investors alike."

John Hitchcox added, “Extending our brand of design in an exciting and progressive city like Dubai, and working with Deyaar for the first time has been a truly worthwhile experience. The YOO Studio has been tasked with putting together an extraordinary concept in an area that forms the heart of the city. Our vision is to create a residential oasis where life is celebrated through unique interiors, green spaces, places to freely interact, and an environment that truly complements the presence of a bay in the vicinity. The Atria will tick all these boxes. We will utilise YOO Studio's 'Culture' and 'Minimal' design palettes for the interiors of The Atria to create apartments that offer the best in fluid, design-led living - an approach that has found huge resonance with our buyers internationally and the design-savvy purchaser."

Residential sales begin at an exclusive sales event on 15th March 2014. To find out more or register your interest please email projectsales@yoo.com.



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