News - G by YOO Inspired by Starck launches in Istanbul
G by YOO, a new YOO Inspired by Starck project in Istanbul, Turkey has launched, bringing with it a new axis of design-led living to this historic city.
Developed by Mar Yapi, G by YOO offers over 721 studio, one and two bedroom units across two soaring towers of 35 storeys, with architecture by Suyabatmaz Demirel. The project is the culmination of Mar Yapi's vision to bring 'affordable luxury' to Istanbul, aligning with Starck's philosophy of democratic design. Starck has called the development "affordable happiness". The positioning and innovative triangular shape ensures there are no north facing apartments so that all residences benefit from maximum daylight. Inside, the common areas and apartments throughout have been designed by YOO under the creative direction of YOO co-founder Phlippe Starck, fusing the playful wit of YOO Inspired by Starck with the grandeur and classicism of old Istanbul.
The development offers residents a world of amenities to satisfy every need without ever leaving the elegant confines of their home. These include a spa, fitness center, multi-purpose entertainment areas, outdoor and indoor pools, business lounge, secret gardens and children’s area. The very latest technology has been implemented throughout, to create a truly luxurious environment to satisfy all pillars of life: family, entertainent, health, business and culture.
The apartments offer the artful conception of two deisgn palettes, intended to cater for a variety of tastes. Nature is rooted in the city dweller’s desire to bring nature to their ruban environment, with colours and materials drawn from a spectrum of gentle, natural hues: pale sun and ocean-bleached wood, and sand and grey pebble blended with soft greens. The Culture palette embraces YOO’s passion for objects and concepts of the past and juxtaposes them with the most awe-inspiring designs of today. Rooted in richness and boldness, the final result is an intriguing composition that conveys a powerful sense of history that is always forward-looking.
“I am very excited by this, our largest and most ambitious project in Turkey," said Philippe Starck of the development, "which takes place in tandem with our 15 years anniversary celebrations of the YOO brand.”
The glittering launch event was attended by John Hitchcox, Philippe Starck and members of the YOO Studio design team, as well as Co-founder and Chairman of Mar Yapi, Munir Ozkok.
“This project is great, it brings so many facets of our thinking to Istanbul,” said John Hitchcox, “It shows that design can be democratically distributed.”
Co-founder and Chairman of Mar Yapi, Munir Ozkok said: “We are extremely pleased to be working with one of the most important living designers on our new project. We aim to create the most luxurious residences possible, at affordable prices.” Mr. Ozkok went on to say that sales interest in G by YOO has already been incredibly high due to the brilliance of Philippe Starck’s design. He also pointed to Mar Yapi’s skilful corproate strategy for the high demand: “YOO has an excellent sales record in various metropolitan cities throughout the world, with some projects selling out within just a few hours of launch.”
Construction began on G by YOO inspired by Starck in August 2014.