Miami’s Global Influence

News - Miami’s Global Influence

John Hitchcox has been joined by design and architecture heavyweights Chad Oppenheim, Steven Gurowitz and Karim Rashid in celebrating the diversity and global influence of the Miami property market at the Real Deal Showcase in South Florida.

archpanel1Steven Gurowitz, John Hitchcox, Karim Rashid and Chad Oppenheim

In spite of pressure on global markets over the past years, Miami has resurged to maintain international prestige as a destination for property investors. This year alone has seen record demand for Miami properties from both domestic and international buyers. This is thanks in part to its status as a multicultural centre, fantastic climate, friendly way of life and vibrant Latin American influences. It is now more than ever a playground for designers to flex their muscles and shape the way people live.

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“The world looks to Miami for inspiration”, said Rashid, lauding Miami’s vibrancy and diversity as key components of its success, at the Architecture and Design panel forum last month.

The city’s ascendance in the luxury realty market was a subject of hot discussion throughout the showcase, which coincided with the recent launch of YOO at Metropica. The project has united YOO Studio with design titans Oppenheim Architecture + Design in partnership with The Trillist Companies Inc. However, this spike in success for the city brings its challenges for developers and all four Architecture and Design panelists were keen to stress that to succeed, designers must bring a clear differential to their clients, who are competing in an increasingly saturated market.

“Design is a changing, evolving thing,” said Gurowitz, “Diversification is key to knowing your buyer. There are no two developers who are on the same page and you have to be able to speak a developer’s language”

“Our philosophy is to design global, think local,” added Hitchcox. “We design vastly different projects, simply by virtue of their locations, and we work hard to tailor our spaces to represent the tastes of each location. It’s the role of the developer, designer and brand to deliver spaces that encourage communities and enhance lives.”

“Design can do one of two things,” added Rashid. “It can address existing behaviour or shape new behaviours.”

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John Hitchcox also spoke of having the confidence to take on new and upcoming areas. “We started at South Beach during a time when no one wanted to go there,” he said. “Years on, Icon Brickell and Echo Brickell are landmark developments. You need to have the vision to execute a concept somewhere new. YOO at Metropica’s design is very much rooted in this philosophy, drawing design influences from the beauty of the Everglades, and also from the idea of Miami as a place of pleasure and enjoyment. Miami is so iconic it’s almost a brand in itself.”

John Hitchcox and his fellow panellists were among an impressive list of brokers, developers and architects who attended the all-day showcase in Miami’s design district. The showcase is set to become an annual event to promote discussions about South Florida’s exciting and prosperous real estate market.

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