News - Avant Garde India
Jade Jagger walks us through the design philosophy behind her work on YOO’s stunning Lodha Fiorenza residences in Mumbai.
What to you is special about Lodha Fiorenza?
The great thing about these residences is the balance we’ve achieved between luxury and comfort. While there are some really artistic elements to the design, it’s also a sanctuary. The challenge was in striking the right balance between the contemporary styling of Jade Jagger for YOO and the traditional textures and finishes of India in a way that feels fresh for the people who are going to inhabit these residences.
How do you approach the design process?
My experience as a mother and having two children is always at the forefront when I am designing. I like to think of an imaginary person that embodies the scheme. I imagine who might live there and how a space will be used by a family. The right layout can help bring people together and get them to interact with each other. This is why I am a big fan of the modern open floor plan – it provides greater opportunity to socialise. If you’re cooking you’re not confined to the kitchen, you’re not missing out on the conversation outside.
What was the most important aspect of the design for you?
For me it’s incredibly important that the design reflects its location – in this case the fashionable vibrancy of Mumbai’s itself, its commercial success and the glamour of Bollywood. Fashion isn’t just restricted to clothing and here you don’t just have stunning views, you have lavish residences, modern landscaping, a beautiful cantilevered infinity pool, water-front café and a roof top terrace and lounge. Your home itself is really a living fashion statement and a tranquil oasis at the same time – an escape. Lodha Fiorenza brings a whole new way of living to Mumbai.
Tell us about your design philosophy for Lodha Fiorenza
I have created a unique signature design exclusively for this project, drawn from my own eclectic lifestyle, called LUXO. It’s a combination of textures and finishes which pay homage to the stunning jewel tones which are so iconic to India. It’s about colour, eccentricity and the contrast between vintage elements and contemporary urban chic. The Luxo palette includes geometric prints, local culture, family, contrast, comfort, soft edges, dusky hues, neutral architecture, tactile fabrics and finishes. I like to keep the flooring and walls quite neutral and apply strong decorative touches, from red Indian silks to beaten metal panels and shiny finishes, which feel glamorous and chic.
What was your approach to the common areas within the project?
It’s often the case that people residing in high rise developments don’t necessarily feel a sense of community and so we have worked very hard towards designing stunning amenity spaces that are perfect for socializing. The pool area is one of my favourites; offering a living wall design of greenery which really evokes the feeling of an urban oasis.
What has been your favourite aspect of the project?
One of my favourite details in Lodha Fiorenza is the dining room wall feature – a grouping of unexpected objects which we found locally. It’s rustic and vintage-inspired, contrasting beautifully with the contemporary furnishings to create stunning urban chic spaces that are relaxed and welcoming.
Lodha Fiorenza, designed by Jade Jagger for YOO, offers 452 apartments across four buildings. Milano, the tallest of the four, buildings is a 52-storey tower offering luxurious 4 bedroom residences and lavish duplex sky villas of just one per floor. The other 3 towers, Venizia, Sienna and Roma, offer stylish 2, 3, and 4 bedroom residences in the Jade Jagger for YOO style. Residents can enjoy an observatory with stunning views of the Aarey colony and the Arabian Sea on the 52nd floor as well as three pools including an infinity edge cantilevered pool. Lodha Fiorenza is due for completion in 2013. Residences are priced from 1.6 Crore to 15 Crore.